A voice for the 

future of energy


The energy sector’s in the midst of a pretty big shake-up. A revolution, even. It’s no longer enough to talk about the future. It’s time to get to work. And since AGL are leading the charge and changing the way we use energy in Australia, they needed a progressive, powerful brand voice to match.

We gave it to them. As part of a larger rebrand project with Principals, we worked with their comms team to work out what they wanted to say. We found the best way for them to say it. And then we helped them roll it out.

The end result? A brand voice that had the magnetism to get the everyday Australian on board. A smart sense of humour when required. And a clarity and confidence that proved exactly why AGL were leading Australia’s energy revolution – and why it was good news for their customers.


Brand Voice


Social Content