The big voice

on campus

MONASH UNIVERSITY

You don’t have to spend long at Monash University to get swept up in the optimism of the place. This is an organisation that quite literally changes lives – through the transformative power of education, and the wonder of scientific innovation (IVF is just one of the inventions that started life in a Monash lab).

In a crowded market place, with a lot of pretenders, Monash needed a stronger voice – and one that captured their true essence.

We created a Brand Voice that portrays their energy, optimism and drive. We wrote some of their key communications tools – from websites and eDMs, to course booklets and promotional brochures. And now we’re training their people to apply the voice in their everyday work.

WORKING WITH MONASH UNIVERSITY ON…

Brand Voice

Spokenword

Social content

Naming