Brand Voice

EVERY BRAND WANTS TO STAND OUT. AND ANY BRAND CAN, IF THEY REALLY PUT THEIR MIND TO IT.

Not just by being the loudest. Or the smartest. Or the funniest. But by using their words to really connect.

It takes a great brand voice to do that. And brand voice is what we do best. We start with a set of parameters to determine the tone and style of your writing. Then give you a set of tools that anyone can use to change the way your organisation writes. For good.

Social media 
& content

GOING SOCIAL.

No one could ever have predicted it. In only a few short years social media has almost completely infiltrated our personal and professional lives, forever changing the way we communicate with friends, family, colleagues – even strangers.

But for many brands, social media still poses more questions than answers. What’s our purpose for being on it? How do we interact with our audiences? And how do we stop this most democratic of mediums from seeming like just another corporate sales tool?

Spokenword

TAILORED FOR TALKERS.

Spokenword plants the best bits of your brand voice in the world of customer service and experience. Your team will have the tools and training to bring your brand voice into every conversation. Whether they’re making a great first impression, or a lasting connection. Or even just having a chat about the weather.

Strategic & Creative Copywriting

FOR WHEN WORDS FAIL YOU.

Let’s face it – not everyone has a way with words. Fortunately, we can’t get enough of them. From 200-page websites and brochures, to letters, scripts and packaging, we’ll make your brand sound exactly as you’d always hoped – and perhaps even better.

It doesn’t matter how dull your communications, or whether we were involved in creating your brand voice. Our job is to make everything you say shine with insightful, engaging, customer-focused language.

Naming

THINK OF YOUR FAVOURITE NAME.

Think of the reasons why you like it. Then spare a thought for the people who came up with it – because there’s a high chance they pulled out some hair getting there.

The only certainty with naming a brand, product or service is that there are no certainties. But don’t let that scare you off. Because when you find the perfect name, it feels good. Really good. And we have an approach to help you find yours.

Training

YOU’VE GOT THE BRAND VOICE.

You put it to work. Sometimes it’s as simple as that.

But some extra training can often be the difference between a good brand voice and a great one. These are the workshops that clear up any questions, add context to conversations, and give every person in your business who works with words the confidence to bring your brand voice to life. The way you intended it to.

And if you’re all sorted on the brand voice front, but still feel like your team’s writing could use some work, we can tailor our training to suit that too.

AI & Chatbots

ENGINEERING REAL.

Can artificial intelligence grow real loyalty? With customers expecting a consistent experience across every brand platform, it’s not enough to provide a Chatty Cathy bot when your transactions are more Serious Steve elsewhere. No matter how sparkling her small talk.

With a long history in making people sound less like robots – and robots more like people – we’re here to make sure yours is a chatbot (genuinely) worth talking to.

Narrative & Messaging

ONCE UPON A TIME…

In an era of overwhelming shallowness, it’s the brands that tell a rich and authentic story that get people listening. More than a timeline that shows your brand ticking along, it’s the tale of ‘why’ you do ‘what’ you do.

From finding the messages that align with the pillars of your brand, to crafting these into a compelling narrative that draws people in. Showing what you stand for is one way to make sure your brand story is doesn’t come to The End.