Social media 
& content


No one could ever have predicted it. In only a few short years social media has almost completely infiltrated our personal and professional lives, forever changing the way we communicate with friends, family, colleagues – even strangers.

But for many brands, social media still poses more questions than answers. What’s our purpose for being on it? How do we interact with our audiences? And how do we stop this most democratic of mediums from seeming like just another corporate sales tool?