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Naming

What’s in a name?

Everything. And nothing. From telling the world what you do, to telling the world how you do it, your name is one of the first and last things a consumer remembers about you.

But whether you’re naming a business or a product, this is always an uncertain, unpredictable and often lengthy process. It really is like trying to name someone else’s child. Impossibly subjective. And given the range of influences that shape the way a person interprets a name, it has the potential to be a very frustrating exercise.

To help get the best result possible, we’ve developed some very clear guidelines around our naming process. Just remember – as with life, in naming there are no guarantees.

Check out some of the names we’ve come up with.

View our case studies