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Written by XXVI, Designed by Clemenger

When you create a brand voice for a company 
as large and as diverse as NAB, the challenge is not just to develop something they feel accurately represents their values, but that will work all the way across their business.

Working in partnership with Principals, we’ve ensured that whether they’re talking to farmers, credit card holders, local residents, business owners or prospective staff, they always sound distinctly ‘NAB’.

*Visuals by Principals and Clemenger.

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