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Suncorp Brand Language Case Study

Creating and formalising the voice for one of Queensland’s most famous institutions was a challenge we grabbed whole-heartedly. Known for their laid-back Aussie style but incredibly sharp business acumen, the Suncorp voice had to capture a sense of confidence and expertise while retaining their natural friendliness.

Today, the Suncorp voice stands out for being down-to-earth, intelligent, neighbourly – and authentically grounded in Queensland.

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