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UBank Tone of Voice case studyFinding UBanks Unique Brand Voice - XXVI

We’ve been working with UBank since before it was even born – when NAB came to us in 2007 with an idea for a direct bank with low rates, great service, and a customer-focused attitude.

Red Spider’s strategy led to us naming them UBank, and positioning them as ‘less about us, and more about you’.

Creating a charmingly simple tone of voice to match, we’ve since brought it to life in almost every medium – from their website, to customer letters, advertising, and more…


Design: The Monkeys, and UBank.

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