Naming

What’s in a name? Quite a bit actually. But it’s worth the effort – because when you find one that fits, it feels good. Great even. And we have an approach to help you do just that.

Using your strategy as a launchpad, we’ll help put a clear structure to the process. Give you space to explore different creative territories. And make sure the favourite contender is one that captures both your purpose and personality. Because if there’s one thing your brand should boil down to, it’s your name.
 

  • Rebranding and renaming
  • New business naming
  • Product and service naming
  • Internal brand architecture naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
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Clients

  • AAMI
  • AGL
  • AMP
  • Apia
  • Aussie Home Loans
  • Australia Post
  • AustralianSuper
  • Australian Unity
  • Australian Red Cross - Lifeblood
  • Barangaroo
  • Barker College
  • Beyond Blue
  • Bingle
  • Business Events Sydney
  • Business Australia
  • BUPA
  • Campbelltown City Council
  • Carsales Group
  • CBRE
  • Chartered Accountants Australia & NZ
  • Chorus
  • Chunky Move
  • Clayton Utz
  • Coles Group
  • Costa
  • CPA Australia
  • Equifax
  • Everlight Radiology
  • Federation University
  • Foxtel
  • Frensham Schools
  • Frucor Beverages
  • Five Senses Education
  • Genesis
  • GIO
  • Gympie Regional Council
  • Harrison.ai
  • Harrison Grierson
  • Hassell
  • Hello Fresh
  • hipages
  • Hoot Holidays
  • HOYTS
  • Hundredweight
  • Hyundai
  • Illawarra Retirement Trust
  • ISPT
  • JBWere
  • Jetstar
  • Kelato Animal Health
  • Kiwibank
  • Kiwiwealth
  • Koala Life
  • KPMG
  • Launch Vic
  • Liberty Specialty Markets
  • Lotterywest
  • Life Without Barriers
  • MARCS
  • MLC
  • MLC Life Insurance
  • Monash University
  • NAB
  • National Library of Australia
  • Network Ten
  • Newgate Communications
  • Nova Group
  • NRMA
  • NUFARM
  • Officeworks
  • Optus
  • Origin Energy
  • Peoplecare
  • Pepperstone
  • PEXA
  • Phillips
  • Plant & Food Research
  • PSMA
  • Public Works Advisory
  • Qantas
  • QSuper
  • RACV
  • Ray White
  • RACGP
  • Reach Out
  • Rest Super
  • Rufus & Coco
  • Sekisui House
  • Simm Design
  • Stride
  • South East Water
  • South 32
  • Studio Ongarato
  • Sydney Symphony Orchestra
  • Staging Connections
  • Stockland
  • Suncorp
  • Telstra
  • Townsville Hospital Foundation
  • Transurban
  • UBank
  • UnitingCare Queensland
  • University of Leicester
  • University of New South Wales
  • University of Queensland
  • University of Tasmania
  • University of Wollongong
  • Urbis
  • Valiant Finance
  • Vanguard
  • Virgin Australia
  • VMIA
  • Vodafone
  • Westpac NZ
  • Wotherspoon

Things we do

  • Brand voice (personality) traits
  • Brand VoiceMap
  • Brand voice rules
  • Brand voice workshops
  • Brand voice guidelines
  • Brand narrative
  • Brand messaging
  • Vision statements
  • Brand strategy
  • Creative copywriting
  • Scriptwriting
  • eDM and DMs
  • Website and social media content
  • Spoken word and contact centre scripting
  • Chatbots and AI scripting
  • Branded collateral
  • Internal communications
  • White papers and annual reviews
  • Rebranding and renaming
  • Internal brand architecture naming
  • New business naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
  • Brand voice training
  • Tailored writing workshops
  • Writing exercise
  • Writing examples
  • Writing tips & tricks