Naming

What’s in a name? Quite a bit actually. But it’s worth the effort – because when you find one that fits, it feels good. Great even. And we have an approach to help you do just that.

Using your strategy as a launchpad, we’ll help put a clear structure to the process. Give you space to explore different creative territories. And make sure the favourite contender is one that captures both your purpose and personality. Because if there’s one thing your brand should boil down to, it’s your name.
 

  • Rebranding and renaming
  • New business naming
  • Product and service naming
  • Internal brand architecture naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
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Clients

Agency Partners

  • Hundredweight
  • Pinnacle Collective
  • Simm Design

The Arts

  • Chunky Move
  • Gondwana Choir
  • Staging Connections
  • Studio Ongorato
  • Sydney Symphony Orchestra

Automotive

  • Bridgestone
  • Carsales Group
  • Drive
  • Genesis
  • Hyundai
  • Wotherspoon

Education

  • Barker College
  • Federation University
  • Five Senses Education
  • Frensham Schools
  • iCollege
  • Navitas/ACAP
  • Monash University
  • The University of Leicester
  • The University of Queensland
  • University of Melbourne
  • University of New South Wales
  • University of Sunshine Coast
  • University of Tasmania
  • University of Wollongong

Energy, Agriculture & Infrastructure

  • AGL
  • Arcline by RACV
  • Chorus
  • Costa
  • James Hardie
  • NUFARM
  • Origin Energy
  • Plant & Food Research
  • Stanwell
  • South 32
  • South East Water
  • Transgrid
  • Transurban
  • United Malt
  • Wannon Water

Media, Entertainment & Publishing

  • Anaxi
  • Aristocrat
  • Foxtel
  • Lotterywest
  • Network Ten
  • Newgate Communications

Social & Environmental

  • Bushfire Building Council Australia
  • Containers for Change
  • Koala Life

Financial Services

  • Angle Auto Finance
  • AM Investments
  • AMP
  • Aussie Home Loans
  • Bridges
  • Chartered Accountants Australia & NZ
  • CPA Australia
  • Equifax
  • Independent Reserve
  • Insignia
  • lOOF
  • ISPT
  • JBWere
  • Kiwibank
  • Latitude Financial
  • Kiwiwealth
  • KPMG
  • MLC
  • Morrison & Co
  • NAB
  • One Two Finance
  • Pepperstone
  • QSuper
  • Rest Super
  • Set4 Life
  • Suncorp
  • UBank
  • Valiant Finance
  • Vanguard
  • Westpac NZ

Government & Enterprise

  • Australia Post
  • Barangaroo
  • Campbelltown City Council
  • Geoscape
  • Gympie Regional Council
  • Launch Vic
  • NSW Government
  • Public Works Advisory
  • PWA/RPU
  • Resilience NSW
  • TAC
  • Vic Health
  • Walsh Bay Arts Precinct

Insurance & Healthcare

  • AAMI
  • Apia
  • AustralianSuper
  • Australian Unity
  • Bingle
  • BUPA
  • Estia Health
  • Everyday Independence
  • GIO
  • iCare
  • Illawarra Retirement Trust
  • MIPS
  • MLC Life Insurance
  • NRMA
  • Peoplecare
  • RACV
  • Uniting Care Queensland
  • VMIA

Medical & Health Services

  • Annalise.ai
  • AstraZeneca
  • Australian Red Cross Lifeblood
  • Beyond Blue
  • Everlight Radiology
  • Harrison.ai
  • Life Without Barriers
  • Reach Out
  • Stride (Aftercare)
  • Townsville Hospital Foundation
  • Wesley Medical Research

Professional Services

  • Allens
  • Business Events Sydney
  • Business Australia
  • Clayton Utz
  • Liberty Specialty Markets
  • Australian Institute of Landscape Architects
  • Engineers Australia
  • Planning Institute of Australia

Property

  • Avid Property
  • CBRE
  • EQT
  • Harrison Grierson
  • Hassell
  • Levande
  • PEXA
  • Ray White
  • Sekisui House
  • Stockland
  • Urbis

Retail & Consumer Products

  • Coles Group
  • Hello Fresh
  • Kelato Animal Health
  • Kennedy Laid-Law
  • MARCS
  • Officeworks
  • Philips
  • Rufus & Coco
  • Target

Technology & Telecommunications

  • hipages
  • Intelematics
  • Nova Systems
  • Optus
  • Telstra
  • Veritec
  • Vodafone

Travel & Transport

  • Hoot Holidays
  • Jetstar
  • Qantas
  • Virgin Australia

Things we do

  • Brand voice (personality) traits
  • Brand VoiceMap
  • Brand voice rules
  • Brand voice workshops
  • Brand voice guidelines
  • Brand narrative
  • Brand messaging
  • Vision statements
  • Brand strategy
  • Creative copywriting
  • Scriptwriting
  • eDM and DMs
  • Website and social media content
  • Spoken word and contact centre scripting
  • Chatbots and AI scripting
  • Branded collateral
  • Internal communications
  • White papers and annual reviews
  • Rebranding and renaming
  • Internal brand architecture naming
  • New business naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
  • Brand voice training
  • Tailored writing workshops
  • Writing exercise
  • Writing examples
  • Writing tips & tricks