Emily doesn’t know left from rightLeft-right confusion apparently affects up to a third of people., but she knows her way around punctuation marks and schedules. She worked in book publishingCareer highlights include a prime ministerial memoir and a peanut butter cookbook. for ten years and loves an extracurricular activity, particularly water balletEssentially synchronised swimming, but not quite as difficult..
Emma began her career organising events in English castlesNo ghost sightings, thankfully. but now spends her days writing copyFewer canapés, more Oxford commas. for clients instead. She believes that curiosity and braveryAnd good writing, of course. underpin everything worth doing. Having spent a career being adaptable across industries, she loves the challenge of turning complicatedAs Avril Lavigne famously asked – why’d you have to go and make things so complicated? information into something easy to understand.
Josie thinks that everythingThat tree over there, the chair you’re sitting on, The Girl with the Pearl Earring. The list is endless. has a voice. A credit to her expertise in art history and short-lived improv career, she’s a creative at heart with a real skill in bringing unique voices to life. She also takes pride in being an online grammar nerd.This is a warning to influencers and celebrities on social media.
Jess is a creative writer with a secret weapon.I knows how to keep my head in the clouds and feet firmly on-brief. For big clients like Macca’s and Telstra, to start-ups like Modibodi and Damselfly. She likes to think of words as little pathwaysMight explain why I write poems in my head while running. Or why one of my favourite quotes is “a story is a tightrope between two worlds” (Jeanette Winterson). to big ideas, and always blurs the lines between creativity and strategy.Like mixing vodka and emotions, I mix the conceptual and the strategic to create the perfect storm of words. With a background in verbal identity, she’s helped many brandsPutting words in the picture is my biggest passion. I’ve created voices for clients like World Vision and AGL, named things for Officeworks and Bunnings, even told stories on-pack for Carman’s and Coles. fall in love with the sound of their own voices, missions, manifestos and names.
Simon loves helping brands connect with human beings. After 15 years in advertising, writing Often this just meant sitting in an empty boardroom talking to his art director about movies. campaigns for clients like Officeworks, Bupa, Lion, Mondelez, Forty Winks and Movember, he knows a thing or two about landing a message. He likes the quiet thrill of untangling complexComplex language is often used to exclude people or maintain a power difference, so we try to use language people use to speak to each other. ideas and turning them into simple, elegantIf you do an image search for elegant you’ll see a lot of ball gowns. sentences.
Words are easy. Ben reckons the secret is putting them in the right order. He’s spent a diverseFrom newspapers to newsletter eDMs, on-hold messages to chatbot scripts and TVC to UGC, the pattern here is ‘out with the old, in with the new’. Improvise, adapt, overcome. career attempting just that, armed only with an unbridled love for the Oxford commaIf you don’t pause during speech you run a very real risk of oxygen deprivation. and the belief that the best kind of communication gets a realGenerally aiming for tugged heartstrings or deep belly laughter, but letting a little air out of your nose counts, too. emotional response.
After completing Toronto Film School, Each year I try watch 200 films I’ve never seen. My record is 209. Seems a lot. But as a horror buff it’s kind of a prerequisite.🔪 KristanCanadian Kristan with an “A”. Not to be confused with American Kristen with an “E”. 😵💫 jumped right in to work as a production coordinator. Now at XXVI, she’s using her skills to manage people,I am the puppet master. Think ‘A Nightmare on Elm Street Part 3’. But less gross. schedules and work which means happy writers and even happier clients.
Alex has been helping brandsBrands like NAB, Virgin Australia, LinkedIn, AustralianSuper, MasterCard, South East Water, Australia Post, Victoria Police, PEXA and Lifeblood. find their voice for over a decade. From ads to emails, nothing excites him more than a good idea, told well.A pithy headline probably a close second. And with a knack for turning strategic thinking into compelling, enduring copy, he’s been lucky enough to tell many good ideas to many people. Including the Prime Minister. Some of them, pretty well.
Niamh loves to write meaningful words, even though her name The Irish alphabet plays by its own rules. It’s pronounced Neev if you can beliamh.doesn’t make any sense. Whether she’s crafting a new tone of voice I’ve shaped the voices of some of Australia’s biggest brands like University of Melbourne, VicHealth, TAC, Stockland and Grill’d. or writing ideas for campaigns, You’ll see my words every time you’re in Officeworks. her words ultimately enable clients create a positive change for good. I’ve helped VicHealth speak louder to protect more Victorians, championed Australia’s GP’s through RACGP, and brought care and empathy back to TAC. And that’s something she can feel good about.
A writer wears many different hats.Brand narratives? Sure. Naming? You bet. Untangling a tricky product architecture? Oooh, now we’re talking! Which sums up Marty, who’s had his head in a few across an intriguing career.Butcher, baker, candlestick maker? Not exactly. More like bartender, designer, L&D Trainer. With nearly half the alphabet in his name – including the letter ZExplaining that it’s pronounced Za-bwot-ski was a nightmare. But at least it gave me a few extra minutes to reach my desk during roll call.– it makes sense he finally landed behind a keyboard.Not the keyboard I imagined myself ‘playing’. But definitely one I’m better at.