Alex Moore

Alex has been helping brandsBrands like NAB, Virgin Australia, LinkedIn, AustralianSuper, MasterCard, South East Water, Australia Post, Victoria Police, PEXA and Lifeblood. find their voice for over a decade. From ads to emails, nothing excites him more than a good idea, told well.A pithy headline probably a close second. And with a knack for turning strategic thinking into compelling, enduring copy, he’s been lucky enough to tell many good ideas to many people. Including the Prime Minister. Some of them, pretty well.

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Clients

Agency Partners

  • Hundredweight
  • Pinnacle Collective
  • Simm Design

The Arts

  • Chunky Move
  • Gondwana Choir
  • Staging Connections
  • Studio Ongorato
  • Sydney Symphony Orchestra

Automotive

  • Bridgestone
  • Carsales Group
  • Drive
  • Genesis
  • Hyundai
  • Wotherspoon

Education

  • Barker College
  • Federation University
  • Five Senses Education
  • Frensham Schools
  • iCollege
  • Navitas/ACAP
  • Monash University
  • The University of Leicester
  • The University of Queensland
  • University of Melbourne
  • University of New South Wales
  • University of Sunshine Coast
  • University of Tasmania
  • University of Wollongong

Energy, Agriculture & Infrastructure

  • AGL
  • Arcline by RACV
  • Chorus
  • Costa
  • James Hardie
  • NUFARM
  • Origin Energy
  • Plant & Food Research
  • Stanwell
  • South 32
  • South East Water
  • Transgrid
  • Transurban
  • United Malt
  • Wannon Water

Media, Entertainment & Publishing

  • Anaxi
  • Aristocrat
  • Foxtel
  • Lotterywest
  • Network Ten
  • Newgate Communications

Social & Environmental

  • Bushfire Building Council Australia
  • Containers for Change
  • Koala Life

Financial Services

  • Angle Auto Finance
  • AM Investments
  • AMP
  • Aussie Home Loans
  • Bridges
  • Chartered Accountants Australia & NZ
  • CPA Australia
  • Equifax
  • Independent Reserve
  • Insignia
  • lOOF
  • ISPT
  • JBWere
  • Kiwibank
  • Latitude Financial
  • Kiwiwealth
  • KPMG
  • MLC
  • Morrison & Co
  • NAB
  • One Two Finance
  • Pepperstone
  • QSuper
  • Rest Super
  • Set4 Life
  • Suncorp
  • UBank
  • Valiant Finance
  • Vanguard
  • Westpac NZ

Government & Enterprise

  • Australia Post
  • Barangaroo
  • Campbelltown City Council
  • Geoscape
  • Gympie Regional Council
  • Launch Vic
  • NSW Government
  • Public Works Advisory
  • PWA/RPU
  • Resilience NSW
  • TAC
  • Vic Health
  • Walsh Bay Arts Precinct

Insurance & Healthcare

  • AAMI
  • Apia
  • AustralianSuper
  • Australian Unity
  • Bingle
  • BUPA
  • Estia Health
  • Everyday Independence
  • GIO
  • iCare
  • Illawarra Retirement Trust
  • MIPS
  • MLC Life Insurance
  • NRMA
  • Peoplecare
  • RACV
  • Uniting Care Queensland
  • VMIA

Medical & Health Services

  • Annalise.ai
  • AstraZeneca
  • Australian Red Cross Lifeblood
  • Beyond Blue
  • Everlight Radiology
  • Harrison.ai
  • Life Without Barriers
  • Reach Out
  • Stride (Aftercare)
  • Townsville Hospital Foundation
  • Wesley Medical Research

Professional Services

  • Allens
  • Business Events Sydney
  • Business Australia
  • Clayton Utz
  • Liberty Specialty Markets
  • Australian Institute of Landscape Architects
  • Engineers Australia
  • Planning Institute of Australia

Property

  • Avid Property
  • CBRE
  • EQT
  • Harrison Grierson
  • Hassell
  • Levande
  • PEXA
  • Ray White
  • Sekisui House
  • Stockland
  • Urbis

Retail & Consumer Products

  • Coles Group
  • Hello Fresh
  • Kelato Animal Health
  • Kennedy Laid-Law
  • MARCS
  • Officeworks
  • Philips
  • Rufus & Coco
  • Target

Technology & Telecommunications

  • hipages
  • Intelematics
  • Nova Systems
  • Optus
  • Telstra
  • Veritec
  • Vodafone

Travel & Transport

  • Hoot Holidays
  • Jetstar
  • Qantas
  • Virgin Australia

Things we do

  • Brand voice (personality) traits
  • Brand VoiceMap
  • Brand voice rules
  • Brand voice workshops
  • Brand voice guidelines
  • Brand narrative
  • Brand messaging
  • Vision statements
  • Brand strategy
  • Creative copywriting
  • Scriptwriting
  • eDM and DMs
  • Website and social media content
  • Spoken word and contact centre scripting
  • Chatbots and AI scripting
  • Branded collateral
  • Internal communications
  • White papers and annual reviews
  • Rebranding and renaming
  • Internal brand architecture naming
  • New business naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
  • Brand voice training
  • Tailored writing workshops
  • Writing exercise
  • Writing examples
  • Writing tips & tricks