Alex has been helping brandsBrands like NAB, Virgin Australia, LinkedIn, AustralianSuper, MasterCard, South East Water, Australia Post, Victoria Police, PEXA and Lifeblood. find their voice for over a decade. From ads to emails, nothing excites him more than a good idea, told well.A pithy headline probably a close second. And with a knack for turning strategic thinking into compelling, enduring copy, he’s been lucky enough to tell many good ideas to many people. Including the Prime Minister. Some of them, pretty well.