Simon loves helping brands connect with human beings. After 15 years in advertising, writing Often this just meant sitting in an empty boardroom talking to his art director about movies. campaigns for clients like Officeworks, Bupa, Lion, Mondelez, Forty Winks and Movember, he knows a thing or two about landing a message. He likes the quiet thrill of untangling complexComplex language is often used to exclude people or maintain a power difference, so we try to use language people use to speak to each other. ideas and turning them into simple, elegantIf you do an image search for elegant you’ll see a lot of ball gowns. sentences.