Jetstar
Taking Jetstar under our wing
The bright orange colours. The star-shaped logo. The effervescent energy. Jetstar already had the cut through. And, after we first teamed up with the brand in 2018, an engaging and honest voice to match.
Where to first?
Speaking to so many audiences across so many touchpoints, Jetstar needed to put their new voice to work. Using the master guidelines as our launchpad, we partnered with their crew to show them just how far their voice could go.
Pretty far as it turns out
The in-flight announcements from cabin crew. Customer service agents helping people on Facebook. It even inspired the evolution of Jetstar Asia’s voice.
Epilogue
Since those first words and workshops, Jetstar’s brand voice has taken flight in just about every corner of the organisation. It’s brought out a personality that had previously been hard to identify. And made a real difference to travellers along for the ride.
