Jetstar

Jetstar
Jetstar

Taking Jetstar under our wing

The bright orange colours. The star-shaped logo. The effervescent energy. Jetstar already had the cut through. And, after we first teamed up with the brand in 2018, an engaging and honest voice to match.

Where to first?

Speaking to so many audiences across so many touchpoints, Jetstar needed to put their new voice to work. Using the master guidelines as our launchpad, we partnered with their crew to show them just how far their voice could go.

Pretty far as it turns out

The in-flight announcements from cabin crew. Customer service agents helping people on Facebook. It even inspired the evolution of Jetstar Asia’s voice.

Epilogue

Since those first words and workshops, Jetstar’s brand voice has taken flight in just about every corner of the organisation. It’s brought out a personality that had previously been hard to identify. And made a real difference to travellers along for the ride.

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Clients

Agency Partners

  • Hundredweight
  • Pinnacle Collective
  • Simm Design

The Arts

  • Chunky Move
  • Gondwana Choir
  • Staging Connections
  • Studio Ongorato
  • Sydney Symphony Orchestra

Automotive

  • Bridgestone
  • Carsales Group
  • Drive
  • Genesis
  • Hyundai
  • Wotherspoon

Education

  • Barker College
  • Federation University
  • Five Senses Education
  • Frensham Schools
  • iCollege
  • Navitas/ACAP
  • Monash University
  • The University of Leicester
  • The University of Queensland
  • University of Melbourne
  • University of New South Wales
  • University of Sunshine Coast
  • University of Tasmania
  • University of Wollongong

Energy, Agriculture & Infrastructure

  • AGL
  • Arcline by RACV
  • Chorus
  • Costa
  • James Hardie
  • NUFARM
  • Origin Energy
  • Plant & Food Research
  • Stanwell
  • South 32
  • South East Water
  • Transgrid
  • Transurban
  • United Malt
  • Wannon Water

Media, Entertainment & Publishing

  • Anaxi
  • Aristocrat
  • Foxtel
  • Lotterywest
  • Network Ten
  • Newgate Communications

Social & Environmental

  • Bushfire Building Council Australia
  • Containers for Change
  • Koala Life

Financial Services

  • Angle Auto Finance
  • AM Investments
  • AMP
  • Aussie Home Loans
  • Bridges
  • Chartered Accountants Australia & NZ
  • CPA Australia
  • Equifax
  • Independent Reserve
  • Insignia
  • lOOF
  • ISPT
  • JBWere
  • Kiwibank
  • Latitude Financial
  • Kiwiwealth
  • KPMG
  • MLC
  • Morrison & Co
  • NAB
  • One Two Finance
  • Pepperstone
  • QSuper
  • Rest Super
  • Set4 Life
  • Suncorp
  • UBank
  • Valiant Finance
  • Vanguard
  • Westpac NZ

Government & Enterprise

  • Australia Post
  • Barangaroo
  • Campbelltown City Council
  • Geoscape
  • Gympie Regional Council
  • Launch Vic
  • NSW Government
  • Public Works Advisory
  • PWA/RPU
  • Resilience NSW
  • TAC
  • Vic Health
  • Walsh Bay Arts Precinct

Insurance & Healthcare

  • AAMI
  • Apia
  • AustralianSuper
  • Australian Unity
  • Bingle
  • BUPA
  • Estia Health
  • Everyday Independence
  • GIO
  • iCare
  • Illawarra Retirement Trust
  • MIPS
  • MLC Life Insurance
  • NRMA
  • Peoplecare
  • RACV
  • Uniting Care Queensland
  • VMIA

Medical & Health Services

  • Annalise.ai
  • AstraZeneca
  • Australian Red Cross Lifeblood
  • Beyond Blue
  • Everlight Radiology
  • Harrison.ai
  • Life Without Barriers
  • Reach Out
  • Stride (Aftercare)
  • Townsville Hospital Foundation
  • Wesley Medical Research

Professional Services

  • Allens
  • Business Events Sydney
  • Business Australia
  • Clayton Utz
  • Liberty Specialty Markets
  • Australian Institute of Landscape Architects
  • Engineers Australia
  • Planning Institute of Australia

Property

  • Avid Property
  • CBRE
  • EQT
  • Harrison Grierson
  • Hassell
  • Levande
  • PEXA
  • Ray White
  • Sekisui House
  • Stockland
  • Urbis

Retail & Consumer Products

  • Coles Group
  • Hello Fresh
  • Kelato Animal Health
  • Kennedy Laid-Law
  • MARCS
  • Officeworks
  • Philips
  • Rufus & Coco
  • Target

Technology & Telecommunications

  • hipages
  • Intelematics
  • Nova Systems
  • Optus
  • Telstra
  • Veritec
  • Vodafone

Travel & Transport

  • Hoot Holidays
  • Jetstar
  • Qantas
  • Virgin Australia

Things we do

  • Brand voice (personality) traits
  • Brand VoiceMap
  • Brand voice rules
  • Brand voice workshops
  • Brand voice guidelines
  • Brand narrative
  • Brand messaging
  • Vision statements
  • Brand strategy
  • Creative copywriting
  • Scriptwriting
  • eDM and DMs
  • Website and social media content
  • Spoken word and contact centre scripting
  • Chatbots and AI scripting
  • Branded collateral
  • Internal communications
  • White papers and annual reviews
  • Rebranding and renaming
  • Internal brand architecture naming
  • New business naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
  • Brand voice training
  • Tailored writing workshops
  • Writing exercise
  • Writing examples
  • Writing tips & tricks