Jetstar

Jetstar
Jetstar

Taking Jetstar under our wing

The bright orange colours. The star-shaped logo. The effervescent energy. Jetstar already had the cut through. And, after we first teamed up with the brand in 2018, an engaging and honest voice to match.

Where to first?

Speaking to so many audiences across so many touchpoints, Jetstar needed to put their new voice to work. Using the master guidelines as our launchpad, we partnered with their crew to show them just how far their voice could go.

Pretty far as it turns out

The in-flight announcements from cabin crew. Customer service agents helping people on Facebook. It even inspired the evolution of Jetstar Asia’s voice.

Epilogue

Since those first words and workshops, Jetstar’s brand voice has taken flight in just about every corner of the organisation. It’s brought out a personality that had previously been hard to identify. And made a real difference to travellers along for the ride.

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Clients

  • AAMI
  • AGL
  • AMP
  • Apia
  • Aussie Home Loans
  • Australia Post
  • AustralianSuper
  • Australian Unity
  • Australian Red Cross - Lifeblood
  • Barangaroo
  • Barker College
  • Beyond Blue
  • Bingle
  • Business Events Sydney
  • Business Australia
  • BUPA
  • Campbelltown City Council
  • Carsales Group
  • CBRE
  • Chartered Accountants Australia & NZ
  • Chorus
  • Chunky Move
  • Clayton Utz
  • Coles Group
  • Costa
  • CPA Australia
  • Equifax
  • Everlight Radiology
  • Federation University
  • Foxtel
  • Frensham Schools
  • Frucor Beverages
  • Five Senses Education
  • Genesis
  • GIO
  • Gympie Regional Council
  • Harrison.ai
  • Harrison Grierson
  • Hassell
  • Hello Fresh
  • hipages
  • Hoot Holidays
  • HOYTS
  • Hundredweight
  • Hyundai
  • Illawarra Retirement Trust
  • ISPT
  • JBWere
  • Jetstar
  • Kelato Animal Health
  • Kiwibank
  • Kiwiwealth
  • Koala Life
  • KPMG
  • Launch Vic
  • Liberty Specialty Markets
  • Lotterywest
  • Life Without Barriers
  • MARCS
  • MLC
  • MLC Life Insurance
  • Monash University
  • NAB
  • National Library of Australia
  • Network Ten
  • Newgate Communications
  • Nova Group
  • NRMA
  • NUFARM
  • Officeworks
  • Optus
  • Origin Energy
  • Peoplecare
  • Pepperstone
  • PEXA
  • Phillips
  • Plant & Food Research
  • PSMA
  • Public Works Advisory
  • Qantas
  • QSuper
  • RACV
  • Ray White
  • RACGP
  • Reach Out
  • Rest Super
  • Rufus & Coco
  • Sekisui House
  • Simm Design
  • Stride
  • South East Water
  • South 32
  • Studio Ongarato
  • Sydney Symphony Orchestra
  • Staging Connections
  • Stockland
  • Suncorp
  • Telstra
  • Townsville Hospital Foundation
  • Transurban
  • UBank
  • UnitingCare Queensland
  • University of Leicester
  • University of New South Wales
  • University of Queensland
  • University of Tasmania
  • University of Wollongong
  • Urbis
  • Valiant Finance
  • Vanguard
  • Virgin Australia
  • VMIA
  • Vodafone
  • Westpac NZ
  • Wotherspoon

Things we do

  • Brand voice (personality) traits
  • Brand VoiceMap
  • Brand voice rules
  • Brand voice workshops
  • Brand voice guidelines
  • Brand narrative
  • Brand messaging
  • Vision statements
  • Brand strategy
  • Creative copywriting
  • Scriptwriting
  • eDM and DMs
  • Website and social media content
  • Spoken word and contact centre scripting
  • Chatbots and AI scripting
  • Branded collateral
  • Internal communications
  • White papers and annual reviews
  • Rebranding and renaming
  • Internal brand architecture naming
  • New business naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
  • Brand voice training
  • Tailored writing workshops
  • Writing exercise
  • Writing examples
  • Writing tips & tricks