A brand known for its warmth and passion – yet this wasn’t always coming through in their communications. Building on the new strategy we developed with Principals, our aim was to show a modern, non-serious, happy side to Kennedy that fits alongside extravagance and elegance. Paired with its expertise in sourcing beautifully crafted pieces from around the world, the rebrand sought to reposition Kennedy as The House of Extraordinary. The strategic thought – a trip here adds a bit of magic to the everyday.