Monash University

Monash University
Monash University

Back to school with Monash

This is the university that invented IVF, pioneered compulsory seatbelts and develops life-saving vaccines. All they needed was a brand voice to match their incredible track record and future ambitions.

Inspiring right?

Of course. But the writing at universities isn’t always quite as uplifting. It can be dull and complex. Long-winded and same-same. It seems like they all want to ‘change the world’, or at least, ‘change tomorrow.’

This might work for an academic paper. Not so much for sparking the curiosity of a 17-year-old kid about to make a major life decision.

Study up

We put our heads down and created a brand voice that matched Monash’s natural energy, optimism and drive. It has the gravitas of a serious (‘life-changing’) institution, but also the simplicity of a brand that needs to communicate complex information quickly.

Epilogue

We used the new voice to update Monash’s website, course guides, eDMs and promo materials, then trained their people to use it themselves. Pioneering vaccines aside, we thought it made quite the impression. Top marks.

x

Clients

  • AAMI
  • AGL
  • AMP
  • Apia
  • Aussie Home Loans
  • Australia Post
  • AustralianSuper
  • Australian Unity
  • Australian Red Cross - Lifeblood
  • Barangaroo
  • Barker College
  • Beyond Blue
  • Bingle
  • Business Events Sydney
  • Business Australia
  • BUPA
  • Campbelltown City Council
  • Carsales Group
  • CBRE
  • Chartered Accountants Australia & NZ
  • Chorus
  • Chunky Move
  • Clayton Utz
  • Coles Group
  • Costa
  • CPA Australia
  • Equifax
  • Everlight Radiology
  • Federation University
  • Foxtel
  • Frensham Schools
  • Frucor Beverages
  • Five Senses Education
  • Genesis
  • GIO
  • Gympie Regional Council
  • Harrison.ai
  • Harrison Grierson
  • Hassell
  • Hello Fresh
  • hipages
  • Hoot Holidays
  • HOYTS
  • Hundredweight
  • Hyundai
  • Illawarra Retirement Trust
  • ISPT
  • JBWere
  • Jetstar
  • Kelato Animal Health
  • Kiwibank
  • Kiwiwealth
  • Koala Life
  • KPMG
  • Launch Vic
  • Liberty Specialty Markets
  • Lotterywest
  • Life Without Barriers
  • MARCS
  • MLC
  • MLC Life Insurance
  • Monash University
  • NAB
  • National Library of Australia
  • Network Ten
  • Newgate Communications
  • Nova Group
  • NRMA
  • NUFARM
  • Officeworks
  • Optus
  • Origin Energy
  • Peoplecare
  • Pepperstone
  • PEXA
  • Phillips
  • Plant & Food Research
  • PSMA
  • Public Works Advisory
  • Qantas
  • QSuper
  • RACV
  • Ray White
  • RACGP
  • Reach Out
  • Rest Super
  • Rufus & Coco
  • Sekisui House
  • Simm Design
  • Stride
  • South East Water
  • South 32
  • Studio Ongarato
  • Sydney Symphony Orchestra
  • Staging Connections
  • Stockland
  • Suncorp
  • Telstra
  • Townsville Hospital Foundation
  • Transurban
  • UBank
  • UnitingCare Queensland
  • University of Leicester
  • University of New South Wales
  • University of Queensland
  • University of Tasmania
  • University of Wollongong
  • Urbis
  • Valiant Finance
  • Vanguard
  • Virgin Australia
  • VMIA
  • Vodafone
  • Westpac NZ
  • Wotherspoon

Things we do

  • Brand voice (personality) traits
  • Brand VoiceMap
  • Brand voice rules
  • Brand voice workshops
  • Brand voice guidelines
  • Brand narrative
  • Brand messaging
  • Vision statements
  • Brand strategy
  • Creative copywriting
  • Scriptwriting
  • eDM and DMs
  • Website and social media content
  • Spoken word and contact centre scripting
  • Chatbots and AI scripting
  • Branded collateral
  • Internal communications
  • White papers and annual reviews
  • Rebranding and renaming
  • Internal brand architecture naming
  • New business naming
  • Naming facilitation workshops
  • Stakeholder management and engagement
  • Brand voice training
  • Tailored writing workshops
  • Writing exercise
  • Writing examples
  • Writing tips & tricks