NAB Emojis
First, NAB broke from bank-speak. Now, they’re fluent in Emojis.
Speaking the language of today
NAB wanted to use emojis in-app to boost engagement. But they didn’t want to lose their brand voice. And with digital interactions dominating the branding world, it was time for a smarter, more intentional approach. Enter: emojis.
Scrolling the world wide web
We looked at how emojis show up online. What works. What doesn’t. What makes us smile, and what makes us cringe. Then, we built an emoji guideline that felt natural, true to NAB, and actually useful.
Adding colour to their comms
Emojis aren’t just a decoration. They have a job to do. And now, they’re making banking at NAB feel warmer, clearer and more human. Softening transactional messages, adding personality and making interactions intuitive for every customer. From Boomers to Zoomers.
Epilogue
The results? Huge lifts, massive boosts and bigger engagement. Now, NAB’s in-app messaging feels as natural as the way customers communicate.
