Officeworks are known and loved around the country for helping Australians make bigger things happen. It was time they had a brand voice that matched the creativity and productivity they bring out in their customers.
We got to work in building a voice that reflected the dynamic DNA of the Officeworks brand. That spoke to the joy of getting stuff done. That felt on-the-ball and in the community – and was created with a genuine spirit of fun.
Not even the challenges of remote working slowed this one down. Officeworks have a refreshed voice that really embodies their brand personality. And the team has the tools to put it to work.
Officeworks are helping Australians make things happen in more ways than ever. And they’re having more fun telling that story, too.