Speaking 

with spirit

QANTAS

Australian brands don’t come more iconic than Qantas. The flying kangaroo. The red and the white. Those TV ads. All part of the very fabric of this nation.

But that famous warmth and authentic Australian spirit wasn’t always evident across the entire brand. It wasn’t in the letter you were given when your flight was delayed. Or on the menu when you flew overseas.

We were tasked to change that. We created a brand voice for Qantas that’s distinctive, easy to apply, and that works across all of the brand’s communications. And now we’re helping Qantas roll out the unique new voice across the organisation.

WORKING WITH QANTAS ON…

Brand Voice

Spokenword

Social content

Naming