Since 2005, we’ve put words to work for some of the Asia Pacific’s most iconic brands.
While we’re renowned as a leader in brand voice, our services go well beyond that these days.
We name companies and products. Craft strategic narratives and key messages. Train teams to write with confidence and shape every piece of copy you need to connect with your audience. Collaborating with clients and agency partners.
In 2010 we became part of Principals, so as well as great writing we can also offer strategy and design advice from Australia’s leading independent branding agency.
Maybe it’s time for a word.
From Qantas and NAB to the University of Leicester, Hamish is here for every Australian and international brand that needs hard-hitting, considered communications advice. A strategic thinker and experienced trainer who is always on the hunt for a daring new project, it’s his job to keep our team challenged, our clients happy and our work exceptional.
The lead for brand voice projects in Melbourne, James is a safe pair of hands for the most challenging briefs across the country. He’s an experienced facilitator and trainer too – working with our clients’ marketers, product managers, sales teams and lawyers, to help them communicate more effectively with words.
Growing up in New York taught Kristen to stay cool under pressure. That’s why she’s so good at keeping timelines and budgets in check while making sure our writing projects are exactly where they need to be — when they need to be there.
One of XXVI’s earliest recruits, Michael’s had a hands-on role in the evolution of brand language and copywriting over the last decade. Today, he works with the team to deliver conceptual, compelling work that’s built on great writing. And great ideas as well.
Experienced in digital and advertising, Lisa’s worked on brands as yin and yang as sugary sweets and kids’ toothpaste (conscience offsetting is a thing). Now scribbling for XXVI, she loves a great strategy as much as a great sentence.
Playing with words is all our resident Kiwi wants to do. Openly hostile towards corporate jargon, fluff, bollocks and ‘speak’, he’s hell bent on injecting as much humanity as possible into every sentence – and he does, for some of our most loved clients, on both sides of the Tasman (not so flightless now, eh).
From her farm in South Gippsland, Amy’s perfectly placed to tackle some of our most complex projects. Websites, articles, Product Disclosure Statements – wherever words need tending, she’s ready with a fresh perspective.
A writer wears many different hats. Which sums up Marty, who’s had his head in a few across an intriguing career. With nearly half the alphabet in his name – including the letter Z – it makes sense he finally landed behind a keyboard.
Niamh loves to write meaningful words, even though her name doesn’t make any sense. Whether she’s crafting a new tone of voice or writing ideas for campaigns, her words ultimately help clients create a positive change for good. And that’s something she can feel good about.
Nothing excites Alex more than a good idea, told well. And with a career in advertising helping brands like Mastercard, LinkedIn, Pillow Talk, and Victoria Police communicate effectively, and with meaning, he’s told many good ideas, to many people. Some of them, pretty well.