About

Our stories

Since 2005, we’ve put words to work for some of the Asia Pacific’s most iconic brands.

We helped NAB break free from bankspeak and Qantas rediscover its warmth. We captured Monash University’s intelligent curiosity, and unleashed Channel 10’s cheeky irreverence.

While we’re renowned as a leader in brand voice, our services go well beyond that these days.

We name companies and products. Craft strategic narratives and key messages. Train teams to write with confidence and shape every piece of copy you need to connect with your audience. Collaborating with clients and agency partners.

In 2010 we became part of Principals, so as well as great writing we can also offer strategy and design advice from Australia’s leading independent branding agency.

Maybe it’s time for a word.

Get in touch

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    Clients

    Agency Partners

    • Hundredweight
    • Pinnacle Collective
    • Simm Design

    The Arts

    • Chunky Move
    • Gondwana Choir
    • Staging Connections
    • Studio Ongorato
    • Sydney Symphony Orchestra

    Automotive

    • Bridgestone
    • Carsales Group
    • Drive
    • Genesis
    • Hyundai
    • Wotherspoon

    Education

    • Barker College
    • Federation University
    • Five Senses Education
    • Frensham Schools
    • iCollege
    • Navitas/ACAP
    • Monash University
    • The University of Leicester
    • The University of Queensland
    • University of Melbourne
    • University of New South Wales
    • University of Sunshine Coast
    • University of Tasmania
    • University of Wollongong

    Energy, Agriculture & Infrastructure

    • AGL
    • Arcline by RACV
    • Chorus
    • Costa
    • James Hardie
    • NUFARM
    • Origin Energy
    • Plant & Food Research
    • Stanwell
    • South 32
    • South East Water
    • Transgrid
    • Transurban
    • United Malt
    • Wannon Water

    Media, Entertainment & Publishing

    • Anaxi
    • Aristocrat
    • Foxtel
    • Lotterywest
    • Network Ten
    • Newgate Communications

    Social & Environmental

    • Bushfire Building Council Australia
    • Containers for Change
    • Koala Life

    Financial Services

    • Angle Auto Finance
    • AM Investments
    • AMP
    • Aussie Home Loans
    • Bridges
    • Chartered Accountants Australia & NZ
    • CPA Australia
    • Equifax
    • Independent Reserve
    • Insignia
    • lOOF
    • ISPT
    • JBWere
    • Kiwibank
    • Latitude Financial
    • Kiwiwealth
    • KPMG
    • MLC
    • Morrison & Co
    • NAB
    • One Two Finance
    • Pepperstone
    • QSuper
    • Rest Super
    • Set4 Life
    • Suncorp
    • UBank
    • Valiant Finance
    • Vanguard
    • Westpac NZ

    Government & Enterprise

    • Australia Post
    • Barangaroo
    • Campbelltown City Council
    • Geoscape
    • Gympie Regional Council
    • Launch Vic
    • NSW Government
    • Public Works Advisory
    • PWA/RPU
    • Resilience NSW
    • TAC
    • Vic Health
    • Walsh Bay Arts Precinct

    Insurance & Healthcare

    • AAMI
    • Apia
    • AustralianSuper
    • Australian Unity
    • Bingle
    • BUPA
    • Estia Health
    • Everyday Independence
    • GIO
    • iCare
    • Illawarra Retirement Trust
    • MIPS
    • MLC Life Insurance
    • NRMA
    • Peoplecare
    • RACV
    • Uniting Care Queensland
    • VMIA

    Medical & Health Services

    • Annalise.ai
    • AstraZeneca
    • Australian Red Cross Lifeblood
    • Beyond Blue
    • Everlight Radiology
    • Harrison.ai
    • Life Without Barriers
    • Reach Out
    • Stride (Aftercare)
    • Townsville Hospital Foundation
    • Wesley Medical Research

    Professional Services

    • Allens
    • Business Events Sydney
    • Business Australia
    • Clayton Utz
    • Liberty Specialty Markets
    • Australian Institute of Landscape Architects
    • Engineers Australia
    • Planning Institute of Australia

    Property

    • Avid Property
    • CBRE
    • EQT
    • Harrison Grierson
    • Hassell
    • Levande
    • PEXA
    • Ray White
    • Sekisui House
    • Stockland
    • Urbis

    Retail & Consumer Products

    • Coles Group
    • Hello Fresh
    • Kelato Animal Health
    • Kennedy Laid-Law
    • MARCS
    • Officeworks
    • Philips
    • Rufus & Coco
    • Target

    Technology & Telecommunications

    • hipages
    • Intelematics
    • Nova Systems
    • Optus
    • Telstra
    • Veritec
    • Vodafone

    Travel & Transport

    • Hoot Holidays
    • Jetstar
    • Qantas
    • Virgin Australia

    Things we do

    • Brand voice (personality) traits
    • Brand VoiceMap
    • Brand voice rules
    • Brand voice workshops
    • Brand voice guidelines
    • Brand narrative
    • Brand messaging
    • Vision statements
    • Brand strategy
    • Creative copywriting
    • Scriptwriting
    • eDM and DMs
    • Website and social media content
    • Spoken word and contact centre scripting
    • Chatbots and AI scripting
    • Branded collateral
    • Internal communications
    • White papers and annual reviews
    • Rebranding and renaming
    • Internal brand architecture naming
    • New business naming
    • Naming facilitation workshops
    • Stakeholder management and engagement
    • Brand voice training
    • Tailored writing workshops
    • Writing exercise
    • Writing examples
    • Writing tips & tricks