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XXVI
XXVI letters, infinite possibilities
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What’s your sale story?
How to show some class when you deliver bad news
Why do brands go silent in the fitting room?
Mourning a fashion icon
What retailers can steal from Diptyque
Planning for the future
A calculated risk led to a creative home
Low key dress up days
Shifting from corporate to agency life
Spilling the tea at three
Perfect vs. flawed
Is your brand voice in the clutches of cultural cringe
The time I helped a big four bank use emojis😎🏦😘
In search of lost timesheets
Good Peoples
The beauty of immersing yourself in a client’s world
Loving language again
T&cs? TL;DR.
Things you only learn on a road trip to Warrnambool
The best voices don’t just say something. They do something.
In these challenging times
20 Years of XXVI
Do EOFY sales need a rebrand?
Branding across generations
Valentine’s Day comms are excruciating
How Mansory’s bold copywriting redefines luxury branding
An open-lidded letter to Tupperware
Why it pays to set a budget
Should brands be using emojis?
