Being a business owner isn’t easy. Uncertainty, zero free time and the emotional highs and lows are enough to put off all but the most intrepid souls. As a start-up themselves, Valiant understood this from the inside out.
Founded to help businesses find the best loan, Valiant stand out with the personal touch they bring to an industry obsessed with numbers. But as a fast-growing startup, this humanity needed fierce protecting if it was to survive adulthood.
Alongside a new lion logo created by Principals, the company engaged us to immortalise their warmth in the way they spoke.
From here, XXVI created a voice that’s a natural at asking the questions a bank wouldn’t. One that appreciates the blood, sweat and lost sleep that goes into business-building. And one that shares the very real pride a business owner feels in what they’ve accomplished.
With a promise to never get so big they forget they were once small themselves, Valiant stand behind every courageous individual out there crazy enough to strike out on their own.