Words are easy. Ben reckons the secret is putting them in the right order. He’s spent a diverseFrom newspapers to newsletter eDMs, on-hold messages to chatbot scripts and TVC to UGC, the pattern here is ‘out with the old, in with the new’. Improvise, adapt, overcome. career attempting just that, armed only with an unbridled love for the Oxford commaIf you don’t pause during speech you run a very real risk of oxygen deprivation. and the belief that the best kind of communication gets a realGenerally aiming for tugged heartstrings or deep belly laughter, but letting a little air out of your nose counts, too. emotional response.