Australia Post are one of our nation’s most widely-recognised and iconic brands. They’re also one of our longest-running clients – having first teamed up to develop a big-hearted, all-sorted brand voice back in 2014.
Australia Post works across so many different areas. Regular mail and freight. Small and large businesses. Logistics and digital offerings. They needed a voice to connect their entire company. So that’s what we did.
Once the voice was up and running, we trained their teams in marketing, customer service, internal comms, social media and more – while working on all kinds of copy.
Australia Post continues to evolve the way they keep Australians connected, so we’ve updated their brand voice to match (this has even extended to writing their guidelines around humour). And we regularly help with their training and writing needs to so the best mail service in the world remains firmly in the minds (and hearts) of everyday Australians.
We still help Santa write his yearly note. He’s a busy guy, after all.